E-Myth Worldwide was founded in 1977 by best-selling business author and small business guru Michael Gerber.  As an entrepreneur, he realized that there was a pattern to business failures and more important -- to business success.  His vision became to create a turnkey revolution in small business.  He coined the term E-Myth and began speaking across the country to business owners.

The "E-Myth," or Entrepreneurial Myth, is the flawed assumption that people who are expert at a certain technical skill will therefore be successful running a business of that kind.

Michael Gerber

Every revolution has a leader...to awaken the spirit, to champion the cause, to lead the charge! Business visionary, entrepreneur, best-selling author and founder of E-Myth Worldwide, Michael Gerber, has been leading a Small Business Revolution before anyone knew there was one! He called it The E-Myth Revolution, and over the past three decades, he has indelibly touched millions of small business owners throughout the world with his brilliantly insightful, original E-Myth message.

Michael Gerber's E-Myth Point of View embodies his commitment to personal growth and the realization that a business owner's purpose in life can be actualized through his or her business. Michael Gerber's efforts, his message--his very life's work has been to empower business owners to gain more freedom, more money, more time, and more life.

Besides speaking to business audiences, Michael Gerber expresses The E-Myth Point of View through his highly-acclaimed business books. His book, The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Harper Business), is licensed in 16 languages and has gone into its tenth printing. Selling over 3 million copies, The E-Myth Revisited has been named one of the top business best sellers.

The Book

There was a hunger among business owners and leaders for Michael's perspective on how to create and run a successful business. In 1986, at the request of Harper Business Books, Michael wrote The E-Myth. 

In 1994, after two other publications, he wrote The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It.  Since that time the books have become classics.

• Even today, Revisited is the number one small business book being sold by Amazon.com out of more than 6,000 books in that category.

• The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It is currently number 10 on the New York Times Paperback Business Bestseller list.

• Used in more than 100 university entrepreneurship programs.

• Named the number one favorite book of the CEO’s of Inc. Magazine’s 500 fastest growing private companies.

• Has consistently beaten its contemporaries in longevity on the BusinessWeek and other business best-seller lists.

The book describes the core principals of E-Myth and an overview of the Mastery process followed by the Company.  So if you haven’t read it, you’re missing something special.

E-Myth Revisited is different from most business books

• It began with an existing and proven process and business coaching program that resulted in a book, rather than a book with a compelling idea that is looking for someone to develop a process and program to justify its value.

• When you read a great business book, ask yourself this question:  Does the book have a proven process and program to deliver systemic change, or is that just a myth.

• Awareness is not enough to begin change, sustain change, and deliver impact.  There must be awareness and structured actions.  Structured actions require a process and a business coaching program like Mastery Impact, which is not a myth, but a fact!

How E-Myth Benchmark is different

The E-Myth Mastery process is a curriculum, coupled with a business coach/consultant, that is delivered to business owners long distance, by phone, fax and e-mail, and that takes the owners through a specific proprietary process of working on their business while working in it, resulting in a highly customized business that is profitable, more valuable, systemized and less dependent on the owner. 

In short, a turnkey business.  It is a proven business coaching process successfully used by more that 50,000 businesses, and addresses the seven centers of management attention that are essential to every conceivable kind of business.

E-Myth Benchmark is an outgrowth of E-Myth Worldwide, and is a business coaching and training center located in Des Moines, Iowa.  We call it a Client Fulfillment Center, and from there we coach clients throughout the United States and internationally through the process of reinventing their businesses to become world-class businesses that work predictably and consistently, for the owner, and not just because of them.