Today, business coaching has fragmented into a number of seemingly specialized areas including: Leadership Coaching, Executive Coaching, Strategic Coaching, Team Coaching, Management Coaching, Business Development Coaching, and Behavioral Coaching.
How E-Myth Business Coaching is Different
E-Myth has earned its worldwide reputation as the legendary business coaching pioneer. Our approach does not fragment the different coaching areas but provides an integrated approach. This integrated approach has been recognized for the past 30 years for its ability to deliver real results in real time. E-Myth Benchmark business coaches are firmly rooted in the E-Myth Point of View -- the Five Core Principles, as introduced by Michael Gerber.
What Are The Five Core Principles Employed in E-Myth Business Coaching?
The Principle of Life: Your business is a way to get more out of your life. It is more than just a job you have created for yourself, but rather, it is there to serve you.
The Law of Objectivization: View your business as separate from you - as a product of you - and you will be able to reinvent it. It is about taking a step outside of your business, and looking at it objectively.
Working ON it not IN it: The business as a whole is the product, not the things or the services the business produces. You need to be focused on building your business, not merely cranking out products or services.
Systemization: View your business as an integrated system. The system does the work, and people run the system.
Business Development Cycle: The task of the owner is continuous development of the business through the ongoing process of innovation, quantification, and orchestration.
What Does The E-Myth Benchmark Certified Business Coach Do?
The Certified E-Myth Benchmark Business Coach is a catalyst for the E-Myth Mastery Impact! Program. Our business coaches are passionately committed to collaborating with clients to get results! They are specially trained in and have a deep understanding of the business development processes that impact the short and long term results needed by their clients. Our



