I would like to express my ultimate gratitude towards the entire E-Myth Benchmark team The last 15 months have been life changing for myself & my company.  My business & life skills have been enhanced while going through the entire program. There were many breakthroughs in our company during the program:

• Achieving the highest revenues in the history of the company.
• Launching the first ladies sunwear chain in Saudi Arabia " Loomy Sunwear”.
• The first Saudi optical company to receive the ISO 2001 certification.
• Our success attracted interviewed by numerous magazines & TV stations.
• Top 20 companies in Saudi Arabia which are run by Saudi woman Dr. Aisha Natto, my mother & CEO.
• The first company in the Middle East to Own the latest edging machine Nidek ME1000.

But the best breakthrough is our new view of building our New Co.  Going from daily frustrations to looking forward to daily challenges is the best gift of all.

From all the team in Eye 2 Eye Optics Company in Saudi Arabia, Jeddah, we would like to thank you for helping us build a world class company.

God bless you,

Helmi Natto
Eye 2 Eye
Eyewear Boutique
Jeddah, Saudi
www.myi2i.com

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About a year ago, I began a process that I see as the road up to the next level for my business, the E-Myth Mastery Impact! program.  This has been an experience like no other I’ve ever had!  What I have discovered during this year has opened my eyes to a much more positive future for my business and a stronger way to build value in my business.

Like many small business owners I have spent my time working “in” my business instead of “on” my business.  I’ve been the senior most employee, but I didn’t always take the role the business needed—that of the visionary, the dreamer, the leader of the business.  The E-Myth Mastery Impact! program has helped me to discover how to spend more time working ‘on’ my business.

The changes that we are making here at Aquarius are making it easier to find people that want to work for a business that is implementing proven systems that work.  E-Myth Mastery Impact! has provided the direction needed to make those changes. 

We have completely restructured our marketing and sales systems and have already begun to see the results.  E-Myth has helped me to implement the changes needed to realize my dream of becoming a world-class organization.

Overall the company is getting higher and higher customer satisfaction ratings as we develop our systems.  We have become much more effective.  I have become re-energized, re-excited, re-ignited, and re-focused on this business!  It has breathed new life into me and my company.  I am excited to take this company to the next level.

Sincerely,

Jeff Dougherty
President
Aquarius Water Conditioning

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Having the business relationship that DSU and E-Myth Benchmark has is very important to me. Being in business for 10 years now I understand how critical it is to surround my business with other organizations such as yours that are experts in their respective fields. It supports and compliments the ability to be the best company we can be and here is a clear example of that happening.

Diana Kautzky
President/Owner
Deaf Services Unlimited

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Each week my husband, Roger, was asked by his E-Myth coach to provide a "Good E-Myth Story". This always sounded simple enough but at times Roger found this to be a challenging task. As I think back on this year-long program and all that has happened, I feel there is one more "Good E-Myth Story" to tell and that is My Good E-Myth Story.

You see, Roger has been an agent for Farm Bureau Financial Services for the past 16 years. In the 16 years as an agent, an opportunity to learn how to become a business owner had never been presented, nor had we really thought of it as "our" business. But that all changed when we were invited to attend and participate in the E-Myth Mastery Program.

As we listened to E-Myth and Farm Bureau representatives outline the program, it seemed a bit overwhelming. One hour a day, a workbook assignment, an hour long coaching call each week, an expense deducted from his commission and this was going to last a year? How would he do it and make a living too?

As we sat together that evening and revisited the presentations of the day, it was apparent that Roger "had" to participate. We knew that it was an opportunity that may not come around again and although it would take time and some extra effort, it was time to move in a new direction. Roger had come to a fork in the road with his business, and it was time to make a decision to travel down a new path.

The first weeks or so were somewhat challenging as Roger was asked to write his Primary Aim and Strategic Objectives. After some quiet evenings with a yellow notepad and several drafts, he was able to complete the assignment. In the early morning hours, as we sat sipping our coffee and gathering our thoughts for the day, he asked me to listen as he read to me his Primary Aim. He read aloud the scribbled words on the page and as he did, I could tell by the quiver in his voice, they were not just words, he was committing himself to the challenge and to the change. I knew then, we were headed in a new direction.

At first, I was not a participant in the coaching calls but was assisting Roger as a Sales Associate and managing the marketing programs. It soon became apparent this was going to take a team effort to accomplish the goals that had been set by Roger in his Strategic Objectives. I joined in the program assisting with the assignments and participating in the weekly coaching calls.

In April of 2007, we were presented with an opportunity by our District Manager to move into our own location. As we made plans to move and prepared our budget, we turned to our E-Myth modules and our coach, to assist us with this daunting task. These modules became our "guidebook" and our coach became "our guide" as we organized our company structure and hired and acquired new staff. It seemed that with each new hurdle we were faced with, in developing our business, there was a module to guide us. So much so, that at one point, Roger joked with our coach and asked if there was a module that told how to make a million dollars, cause he wanted to get to that module next.

In August we were met with our first "test" when an associate that had worked for Roger the past 3 years was not "buying in" to our new concepts. We worked diligently in bringing her along and with the assistance of coaching; we began to put systems in place that made her accountable for her work. As a result, she began to withdraw and eventually made the decision to seek another job. When she was confronted as to why she was leaving, the reason that she stated was "Roger has changed". Roger took this as a real compliment. Yes, Roger had changed and it was a good change. He had begun to vision his agency as a business and not just a job. It put an exclamation point on the E-Myth journey he had committed himself too just a few months earlier.

As the year came to a close and we took a good look back, we couldn't believe what had happened. Would it have happened without E-Myth, maybe, but we certainly feel had we not made the decision to participate in this worthwhile program and move in a different direction we probably wouldn't have enjoyed such a rewarding and successful year. Not only did we enjoy success in production numbers but in knowing that we now had a "road map" to guide us down this new found path.

The best part of my "Good E-Myth Story" is that for the first time in 16 years as an agent for Farm Bureau Financial Services, Roger has earned the highest achievement by qualifying for the All American and Super All-American trip in April. We're both looking forward to enjoying the rewards of his achievements.
In closing, we'd like to say thank you to our coach. His passion for wanting to help others in making positive changes was evident each week in his coaching calls. He was the guiding force in helping us achieve just that, a positive change for our future. Thank you to our coach. Roger & I truly appreciate all your hard work!

Debbi Hansen
Farm Bureau

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I am writing this letter to express my deep appreciation for the hard work and investment of time from yourself and your consulting company in guiding us into the next level of growth that we had only dreamed about for many years.

I remember the first contact letter that your company had sent out and how it described our company exactly. I remember thinking maybe someone else had the training and expertise that we seemed to be lacking. We are a 2nd generation home building company and I had over 25 year's personal experience.

We are known for building quality homes and maintaining an excellent reputation with our customers, yet something was missing and I didn't know what it was. There seemed to be no reason for our company not to be highly profitable and successful. It was at the end of a year that we should have done much better instead of barely making a living. I was ready to listen to someone else and use their advice and guidance instead of my own. I took a chance and by the time we finished our initial free consultation meetings I knew that your company and training had what I needed to turn the corner and start thinking differently.

About 2-1/2 years ago when we started the program, we were doing about three homes per year and gross sales of $450,000. This year our goal is $1,700,000 and as of the writing of this letter we already have those sales in hand and are on a pace to exceed $2,500,000. That's over 500% in growth in less than three years!!

This huge growth is only possible through the systematic planning that we learned and built through the E-Myth program. This was after only completing the first module of the program and believe it or not the next module is about growing your business!!

I would recommend this program, and the people at E-Myth Iowa, now E-Myth Benchmark, to anyone who passionately wants their business to be successful. There are no easy ways or shortcuts to build a quality business other than to do the hard work and preparation that is required. However, it's very comforting to know you are on a path with these experts to finally take control of your business' destiny. Please feel free to share this letter with any of your potential clients.

Craig Fairbanks
President
Fairbanks Builders